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A review of the history of the T-shirts

James Dean. Rebel without a cause They were the essence of culture, or it would be better to say, the North American popular counterculture of Rock, Pop Art, and the Hippy movement and their influence has survived in independently structured culture until today.

The outbreak of Rock and Roll in the mid 1950s through such artists as Bill Haley, Eddie Cochran, Gene Vincent, Carl Perkins, Jerry Lee Lewis, Buddy Holly, Johnny Cash, Roy Orbison and especially Elvis Presley, favoured the change in the way of dressing. The T-shirt ceased to be merely an item of underwear and became fashionable, among a generation of young people who wanted to escape from the seriousness and formality of their parents.

In the beginning T-shirts were simple and basic items of underwear with short sleeves, mainly tight-fitting, of plain fabric and white in colour. However, as they started to be worn as exterior garments, designers and manufacturers started to produce coloured and striped varieties. The fashion was became more widespread throughout the 1950s and with the arrival of the Pop Art fashions of the 1960s, which created a revolution in fashion, the wearing of the T-shirt became even more extensive. A variety of new designs and styles were introduced, and eye-catching colours in T-shirts and other garments were in demand; brightly coloured, fun and provocative striped T-shirts became the symbol of Pop Art fashion, along with close-fitting suits, wide lapels, platform shoes, and bell-bottom trousers. At this time, as well, T-shirt designs began to include writing, drawings, and prints - some amusing, others rebellious, thought provoking, aggressive and confrontational.

As the era evolved and the Hippy Generation arrived, reaching its highest point at the Woodstock concert of 1968, the T-shirt gained ground as a garment of identification for the young. For young people clothes started to become a differentiating element for a particular style in popular culture. The Psychedelic era with designs in vivid raw colours, with hallucinatory images and the iconography of LSD would also make the T-shirt a basic garment in common use by millions of young people gathered together under the banners of flower power, pacifism and free love.



You still have one last chance

If you never had one of our shirts and you missed out, you still have one last chance , below you can find a small selection of our designs made in RedBubble.org.

Putuka's pink t-shirt

Putuka's pink t-shirt
Here comes Putuka’s flagship bearing it’s war colours, pink and black. Manufactured with premium quality materials and with a pleasant and innovative soft velveteen touch. An essential for success wherever you go.

Putuka's Black T-shirt

Putuka's Black T-shirt
Here comes Putuka’s flagship bearing it’s war colours, pink and black. Manufactured with premium quality materials and with a pleasant and innovative soft velveteen touch. An essential for success wherever you go.

Love Kills

Love Kills
As Renton said in Trainspotting: “They talk about heroin but you should see what love does to some people”. Love is a loaded weapon that can lead to a sweet, painful and violent death… you know that well. Handle it with care.

Dreaming on You (all)

Dreaming on You (all)
¿Are we monogamous by nature? ¿Are your dreams populated by bikini-clad girls as in any sort of hip hop video? Don’t worry, you’re not alone.

iTape, Up to 10 songs in your pocket

iTape, Up to 10 songs in your pocket
If you miss the time in which music could only be enjoyed through analogue equipment, this one’s for you. ¿What’s the use of having 10.000 shitty tunes on an iPod? You’ll always be better off with 10 songs that truly kick-ass.

Appetite for destruction

Appetite for destruction
Life is full of dangers, obstacles and suffers that not only we haven’t learn to avoid, but attracts us with an irresistible power. Don’t repress your insticts, we know all of us are sentenced to be victims of ourselves, of our desires and our weaknesses.